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|Last Update:2007.08.17

 
JOYFUL HONDA
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CORPORATION GUIDE

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JOYFUL HONDA'S keyword to the "merchandise strategy"

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Japanese version is here

 

CORPORATION GUIDE

 

JOYFUL HONDA

"HOME LIVING" A PROFOUND STUDY IN THE FIELD OF LIVING

JOYFUL HONDA is committed to provide to individuals products that elevate
their living environment and lifestyle, with a wide array of merchandise with an attentive and integrated service.

JOYFUL HONDA INTRODUCTION

As the managing director for a lumber wholesaler in Japan, Mr.Shoya Honda took notice of the home centers in Canada and United States during a business trip.
The experience later inspired the creation of "JOYFUL HONDA CO., LTD. HOME CENTER " in 1975.
By fulfilling the needs of the customer as the most important philosophy, JOYFUL HONDA HOME CENTERS were established.

MISSION STATEMENT

"I want to shop in their store". Should be in the minds of customers as the vision of JOYFUL HONDA. JOYFUL HONDA has been committed to aiming for a "an integrated center revolving around home living". Rather than for the theory of efficiency, our pursuit is to compliment the desire of the customers. We are establishing a solid position within the home center industry as a growing enterprise with an original business philosophy that can not be influenced by trends.

A MISSION FOR AN ORIGINAL STORE

A)

Pursuing in the creation of a super store with easy access for customers.

B)

Creating a home center specialty store with "everything you need" in a wide spectrum of merchandise.

C)

Devoted to respond to customer's needs." If I go to their store, I know I will find it". Will become a customer slogan with trust.

A MISSION FOR ORIGINALITY MERCHANDISE REVOLVED+
AROUND THE UNIQUENESS OF JOYFUL HONDA

Emphasizing on DIY (Do-It-Yourself) products.
Providing the joy of creativity to customers with quantity desired.

A)

Providing flexibility in packaging to customers with quantity desired.

B)

Providing versatility in products with size and functions in mind, which reflect the needs of customers.

C)

Creating a showroom that provides materials ,tools and business products that can be utilized by the professional.

D)

Providing the latest information of superior products from over seas.
 

CORPORATE PROFILE

DATE OF COMPANY ESTABLISHMENT : DECEMBER 15,1975
STARTING CAPITAL : 80,000,000yen
SALES(FISCAL YEAR 2006) :1,196,000,000,000yen END OF FISCAL YEAR : JUNE 30

BUSINESS

HOME CENTER / RETAIL
EXTERIOR CENTER / EXTERIOR PLANNING, DESIGN, CONSTRUCTION
REAL ESTATE CENTER / ESTATE AGENT
GARDEN CENTER / LANDSCAPE GARDENER, RETAIL
PET CENTER / RETAIL PET PRODUCTS, GROOMING
OVERSEAS DEVELOPMENT / DEVELOP NEW BUSINESS, NEW PRODUCTS
DEPARTMENT

STORE LOCATIONS

HOME CENTER / ARAKAWAOKI, YACHIO, KOGA, SATTE, ICHIHARA, KIMITSU, CHIBA, MORIYA, TOMISATO, HITACHINAKA, NITTA, CHIBA NEWTOWN, UTSUNOMIYA, TOKYO MIZUHO
EXTERIOR CENTER / ARAKAWAOKI, YACHIO, KOGA, SATTE, ICHIHARA, KIMITSU, OGAWA, MORIYA, HITACHINAKA, NITTA, CHIBA NEWTOWN, UTSUNOMIYA, TOKYO MIZUHO
REAL ESTATE CENTER / ARAKAWAOKI
PET CENTER / ARAKAWAOKI, ICHIHARA, MORIYA, KOGA, SATTE, HITACHINAKA, NITTA, CHIBA NEWTOWN, MITO, UTSUNOMIYA, TOKYO MIZUHO
TOTAL NUMBER OF EMPLOYEES : 4200

SUBSIDIARY COMPANIES

SMILE HONDA CO.,LTD. / RECONSTRUCTION OF THE BUILDING, RETAIL INTERIOR PRODUCTS
JOYFUL ATHLETIC CLUB CO.,LTD. / MEMBERSHIP SPORTS CLUB
HONDA SANGYO CO.,LTD. / ADVERTISING, ANTIQUE SHOP, ART&POSTER, FRAME OUTLET
JOYFUL NAISO CO.,LTD. / REFORM THE INTERIOR DESIGN
 

 

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